The Economic Times

The Case for Mixed Doubles: Tradition alone has not been enough to keep it in the spotlight

The mixed doubles championship at the US Open is making waves as it includes noted singles competitors, a strategy designed to enhance the sport's visibility and financial draw. Despite concerns from doubles specialists about the consequences of a shorter format on their professional paths, last year's success revealed a notable rise in fan engagement. This reflects a trend where various sports evolve to keep their audiences captivated.