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Opinion News

The Economic Times

Opinion / The Economic Times

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Saving face, from the sun: China's facekini boom isn't just about fair skin

Across various regions in Asia, especially in China, a cultural affinity for lighter skin tones remains prevalent. Women are adopting facekinis and other UV-blocking garments to protect their skin from sun exposure. This phenomenon is often justified through health benefits and anti-aging claims rather than being recognised as colourism.

18 Sep 2026 11:14 pm