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The Economic Times

Opinion / The Economic Times

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Qualitatively 'happy hours': Indias liquor problem is not what you think

India's food regulator has targeted popular alcohol brands for using neutral spirit and misleading ageing claims. Many Indian liquors are artificially flavored neutral spirits, not aged spirits as advertised. High import duties restrict access to better quality foreign spirits for consumers. Government policies and corruption also limit choices for budget-conscious drinkers. This situation prevents Indians from easily accessing superior quality alcoholic beverages.

11 Sep 2026 11:31 pm