SENSEX
NIFTY
GOLD
USD/INR

Weather

image 25    C

Opinion News

The Economic Times

Opinion / The Economic Times

details

Politicians are emerging as India's new breed of brand endorsers

In India, politicians play a prominent role in advertisements and public campaigns, often endorsing products and government initiatives. Their visibility surpasses that of celebrities and models, adding a sense of credibility to the products advertised. It's a strategic move where businesses can exchange endorsements for political backing, thereby enhancing their market reach and influence.

5 Sep 2026 11:00 pm