The Economic Times

Our omnivorous appetite: Rise of a seamless local-national consumer identity through vernacular creativity that AI will fuel

India is embracing an omnichannel identity, blending nationality and locality effectively. Localized content is experiencing a scalable resurgence, delighting businesses and creators. Technology and craft are uniting, creating new opportunities across various sectors. Regional languages and cultures are gaining prominence and economic value. This shift signifies a new era of authentic originality and soft power for India.