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The Economic Times

Opinion / The Economic Times

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MCPCA: Make cinema popcorn cheap again

Indias multiplexes could make cinema-going more appealing by rethinking their steep food and beverage prices, particularly the much-mocked 800 tub of popcorn. Offering popcorn at 100150 and drinks at MRP could encourage customers to return more often, boost snack sales through higher volumes and potentially help theatres compete with the convenience of streaming at home.

23 Sep 2026 11:13 pm