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The Economic Times

Americas / The Economic Times

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Reebok returns to Indian football with NorthEast United FC partnership

Reebok has returned to competitive football sponsorship in India. The brand unveiled NorthEast United FC's new-season jersey in Mumbai. This partnership aims to strengthen Reebok's connection with younger consumers. The club represents all eight states of Northeast India and its football culture. The tie-up signifies Reebok's renewed push into the Indian sportswear market.

9 Sep 2026 10:24 pm