TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 48 matches of IPL 2024. According to it, during IPL 17 (2024), the count of categories and advertisers increased by 40% and 33% compared to IPL 16 (2023). The top five categories present in IPL 17 together covered 35% share of ad volumes with Ecom-Gaming leading the list. Also, throughout all the 48 matches of IPL 17, Ecom-Gaming dominated the category list. The report further

Amazon has announced the expansion of its enterprise-focused AI assistant, Amazon Q. Launched in November 2023, this AI chatbot was crafted to provide both generative and analytical support based on the company's proprietary data. Initially, it was accessible to a limited group of users, but Amazon has now opened it to a wider audience and introduced new functionalities. Notably, businesses can now access two distinct chatbotsAmazon Q Developer and Amazon Q Businesseach tailored for different pu

WebEngage has launched its ' State of Careers in Retention Marketing' Report , a comprehensive study on the evolving landscape of careers in retention marketing. In a continuously evolving market, where uncertainty is the only certainty, businesses are preoccupied with maintaining a sustainable growth trajectory. Where customer acquisition has been touted to effectuate growth and provide to the top line, it is becoming increasingly evident that customer retention is critical to pad the bottom li

UnFoldMart has announced its strategic collaboration for digital marketing mandate with DocTrePat. With an understanding of consumer behaviour and market dynamics, UnFoldMart aims to propel DocTrePat's digital transformation and amplify its global presence in the competitive medical tourism landscape. We are excited to partner with UnFoldMart as we embark on this transformative journey towards digital excellence in healthcare, stated Gaurav KR Sharma, Co-Founder of DocTrePat . UnFoldMart's digit

The 2024 general elections are already underway with multiple voting phases being carried out across the country. While the results of the biggest democratic elections in the world will be announced in a months time, the political campaigning and marketing strategies of political parties are at their zenith. The nation is witnessing political rallies every day with star campaigners from all parties giving passionate speeches. As the Bharatiya Janata Party (BJP) eyes a record third term in the pa

On April 1st, 2013, amidst the playful spirit of All Fools Day, Infectious Advertising emerged from humble beginnings on top of a garage. For Nisha Singhania , CEO & Managing Partner of Infectious Advertising, and Ramanuj Shastry , Co-Founder and Director at Infectious Advertising, it was more than just launching another ad firm; it was about birthing an 'ideas company' that would tackle clients' deepest concerns while creating campaigns that were truly 'infectious' engaging, shareable, and sw

In todays world, as differentiation in products and services reduces, customer experience has emerged as the primary differentiator. Thus, brands are investing significantly in how they engage with their customers, across the entire life cycle, with a strong focus on building up brand loyalty. And the more personalised and contextual the engagement, brand loyalty could be potentially higher. Earlier, it used to take significant effort to understand the customer better, with interaction and proof

FCB Ulka announces Hemant Shringy as its new Chief Creative Officer, marking a significant step in the agency's ongoing creative evolution. As chief creative officer, Hemant will be partnering closely with FCB Ulka CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country. He will also be a key member of FCB Group Indias creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network. With more than two decades of experience, Heman

Amazon's advertising revenue increased by 24% in the first quarter, reaching $11.8 billion compared to $9.5 billion last year. This growth exceeded analysts' expectations, who predicted $11.7 billion. Net sales increased 13% to $143.3 billion in the first quarter, compared with $127.4 billion in the first quarter of 2023. Although online retail and cloud computing are still Amazon's main sources of revenue, the company sees advertising as a key area for further growth and profit, especially as o

Snapchat has revealed its new suite of augmented reality (AR) and machine learning (ML) tools aimed at helping brands and advertisers engage users on the platform through interactive experiences. The company stated that it has been investing in ML and automation to streamline the creation of AR try-on assets for brands. Over the past few years, Snapchat has partnered with companies like Amazon and Tiffany & Co. to enable users to virtually try on various products within the app. Snapchat noted t

Marking its 100th anniversary, LUX has announced Suhana Khan as the brand's newest ambassador for its body wash range. She represents the spirit of a new generation bold, unapologetic, and empowered. Commenting on her association with LUX, Suhana Khan says, I am truly honoured to be a part of LUX's centenary celebration and to represent a brand that has epitomized beauty and elegance for generations. LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of

Adobe has announced an expansion of its bug bounty program, aimed at incentivizing security researchers to discover and responsibly disclose bugs specific to their implementations of Content Credentials and Adobe Firefly, promoting safe AI usage. With an open dialogue, we aim to encourage fresh ideas and perspectives while providing transparency and building trust, stated Adobe in a recent blog post. Content Credentials, based on the C2PA open standard, serve as tamper-evident metadata attached

Priya Barve has joined WPP as Indias Client Lead for Hindustan Unilever Limited. Priya brings over two decades of experience in advertising and marketing and has held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific. She brings a rich and diverse perspective on communications and media, having worked on both - the agency and client side, as well as with tech platforms. She also encompasses a rich knowledge of the fast-changing consumer and digital landscape in emerging

He wasnt just the best option. He was the only option that made sense. This is what Noises CEO & Co-Founder Gaurav Khatri had recently said about onboarding Virat Kohli as their brand ambassador. With a brand valuation of 176 million U.S. dollars, Indias favourite skipper hasnt just won millions of cricket fans hearts but is also very well known for his brand deals, making a prominent mark in the brandverse. In 2022, Virat was the second most-valued celebrity in the country. Starting from choco

Sociowash has secured the creative digital mandate for inDrive India. The strategic partnership aims to boost brand visibility and growth in the Indian market by leveraging digital platforms. The mandate was awarded following a multi-agency pitch and will be overseen from Sociowashs Delhi office. Sociowash will utilize its creative prowess and strategic innovation to enhance inDrives visibility in the Indian market to unprecedented levels. The focus will be on amplifying the values of fairness a

Mark Zuckerberg has announced new features for WhatsApp Communities, allowing groups within a community to create events, simplifying the process of coming together both online and in person. He also announced that community members can now reply to admin announcements in Community Announcement Groups, enabling admins to receive feedback while keeping the groups as a convenient hub to catch up on community updates. Mark Zuckerberg made the announcement via his WhatsApp Channel , saying ' If you'

Most of us have often at least once in our life heard the people around us use words like, 'Oh, I'm feeling depressed', and 'Oh, this gives me OCD' without really understanding the meaning, depth and pain these words cause to the individuals that experience them. When someone has depression, it's more than just a bad day. It can mean feeling hopeless, tired all the time, and like nothing is worth doing. Obsessive-compulsive disorder, on the other hand, can make someone feel like they have to do

TAM Sports, a division of TAM Media Research has released its latest report on celebrity endorsement during IPL 2024. It details statistics from the first 37 matches of IPL 2024. According to it, during IPL 17 (2024), there was a 23% decline in the volume share of ads endorsed by celebrities compared to IPL 16 (2023). The report further added that sports personalities claimed the larger portion of brand endorsements, representing 50% of ad volumes, with celebrities from the film industry followi

Today, the dating app Bumble unveiled a refreshed visual identity and a new global campaign. The campaign coincides with the dating app expanding upon its signature 'Make The First Move' functionality with the launch of Opening Moves . Along with a refreshed look, Bumble is also stepping into a new era by launching a feature that gives women more choices in how they make romantic connections. Opening Moves gives women the option to set a question that their matches can respond to, adding more wa

#ShareTheLoad is a long-running movement by Ariel that highlights the unequal distribution of household chores at home. This year, their campaign HomeTeams #ShareTheLoad is urging men to step up on their home duties to reduce the mental burden of household on women when they are not at home. Furthermore, men frequently phone their wives inquiring about the whereabouts of household items. Queries like, 'Where are the socks?' or 'Where's the salt stored?', contribute to the mental burden shouldere

Packaging design is a multifaceted tool beyond aesthetics and functionality; it communicates, shapes perceptions, and connects with consumers. In today's interconnected world, inclusive packaging is essential, resonating with diverse demographics and embracing differences in abilities, cultural backgrounds, and identities. Embracing diversity isn't just a moral imperative but also a strategic business move, enhancing brand loyalty and reputation as consumers seek alignment with their values. Rep

ETML, a Growth Advertising and Analytics Company has bagged the digital mandate for Manipal Hospitals International Business Unit with an aim at promoting medical tourism. This strategic partnership positions ETML to play a pivotal role in Manipal Hospitals' ambitious international expansion by providing high-end performance marketing services and data-driven strategies. Commenting on the win, Raghav Kansal, Founder & CEO of ETML, said, We are excited about this strategic partnership with Manipa

Sports brand PUMA India has announced Ibrahim Ali Khan Pataudi, as its newest ambassador. Under this association, he will front the brands sports-inspired limited-edition footwear and apparel products. In doing so, PUMA will further connect with its young consumers and drive the brand's sports heritage story forward with Ibrahims innate style and passion for sports. Commenting on the association, actor and PUMA ambassador Ibrahim Ali Khan Pataudi said, Given my love for sports such as football,

Google recently laid off several employees, focusing on its Python section, where the entire team was let go as part of Google's strategy to cut costs by hiring less expensive labour outside the United States. The company plans to set up a new team in Munich, Germany, which is reportedly 'cheaper' labour. The US-based Python team at Google, reportedly consisting of fewer than ten members, was responsible for maintaining the majority of Google's Python ecosystem, ensuring its stability, updating

Infinity Advertising Services, an integrated advertising and communication organisation, has appointed Satyendra Mallik as its new Chief Executive Officer. Mallik is an industry veteran, with over two decades of experience and a track record of driving organizational growth and transformation across various sectors. Mallik's appointment heralds a new chapter for the agency, determined to expand its global reach by fostering strategic international partnerships. His vision is set to propel Infini

To boost engagement, Meta is running a limited-time bonus program for Threads. Recently, many accounts have talked about the program, with Meta confirming that invited creators have unique requirements for bonuses. While it's currently limited to U.S. creators, there's a chance it could expand to other regions depending on its success. Meta's support page details the criteria for creators invited to the Threads bonus program. To be eligible, they must have a public Threads profile and follow Ins

OpenAI introduced a new feature called Memory in February, enabling ChatGPT to retain queries, prompts, and customisations for users. Initially accessible to a limited audience, Memory is now open to ChatGPT Plus subscribers worldwide, excluding Europe and Korea. Memory enhances ChatGPT's responses through two mechanisms: allowing users to instruct ChatGPT to remember specific details and learning from conversations akin to other algorithms in applications. By remembering preferences, ChatGPT ca

According to data released by SCORE, an ad effectiveness measurement solution offered by Synchronize India and Unomer, Tata, Angel One, and Amul have secured top 3 their positions as the Top 3 most v isible and recalled brands of IPL 2024. SCORE's comprehensive analysis, which included sampling across Metros, Tier 1,2,3 towns, and tracking of over 200 brands throughout the IPL season, revealed that an average of 15 brands were being recalled by viewers across all properties. The brands' success

French philosopher and cultural critic Jean Baudrillard in his book Simulacra and Simulation examined how contemporary politics is influenced by mass media and consumerism. He argued that politicians have become increasingly enmeshed in a world of spectacle and simulation, where image and symbolism often outweigh substance and reality. Baudrillard suggested that politicians are now more concerned with managing perceptions and manipulating symbols than with addressing substantive issues of govern

Jajabor Brand Consultancy and Evolved Group have partnered to launch a joint venture called AD VITAM . Evolved Group which has worked with some brands across the globe including Google, YouTube, Unilever, and Under Armour will make its foray into the Indian market with tailor-made offerings with this collaboration. This announcement comes at a time when the India-to-global story is in full swing. This venture aims to further supercharge the India-to-global story by empowering Indian brands with

The Indian Premier League, a prominent sporting event and an annual extravaganza for advertisers, has commenced with a range of brands unveiling their IPL campaigns for 2024 including official partners and sponsors of teams. This list includes a variety of sectors, including mobile gaming and fantasy sports platforms, sportswear brands, as well as the usual quick service restaurants, online marketplaces, automobiles, and more. While IPL is primarily recognised for its thrilling matches, the stra

BSH Home Appliances Pvt. Ltd. has appointed Pinaki Gupta as the Head of Brand Marketing. In his new capacity at BSH Home Appliances, Pinaki will lead the charge in crafting innovative brand strategies for the brands like Bosch, Siemens, and Gaggenau, all housed under the BSH umbrella. His role includes bolstering BSH's presence in the premium home appliances market in India. Before joining BSH Home Appliances, Gupta held key positions in organizations including Kansai Nerolac Paints Limited, Ma

Leo Burnett India, part of Publicis Groupe India has strengthened its senior leadership team with the appointment of Anirban Roy as Chief Strategy Officer. Roy will report to Amitesh Rao, CEO, of Leo Burnett - South Asia. The appointment comes on the back of the agencys growth and success in India. Roy is known for his ability to challenge the status quo and steer brands by keeping things simple yet impactful. He has worked for 21 years across some organisations including Ogilvy, McCann and most

Pallavi Chakravarti , Founder and CCO of Fundamental, Raj Kamble , Founder & CCO of Famous Innovations and Mayuri Nikumbh , Head of Design at Conran Design, join as Jury Chair for Diversity, Equality and Inclusion category , Out of Home and Ambient category , and Design Category respectively, at The Abby Awards 2024 powered by One Show. Pallavi Chakravarti Pallavi Chakravarti, Founder and CCO of Fundamental has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Diversit

How can a brand raise awareness about cancer? While recent examples would go to show it can be done by creating fake scenarios like the controversial Poonam Pandey cervical cancer gimmick, there are several cancer awareness campaigns that have garnered eyeballs for the right reasons. The estimated number of breast cancer cases in India during 2012 was 1,45,000 cases with an age-standardized incidence rate of 25.8 per 100,000 women. The estimated number of deaths in India in that year was 70,000.

Art-E MediaTech, an integrated marketing and technology agency has announced its robust plans to double its team size. As part of the hiring and growth strategy, the agency will double the employee strength along with the current strength of 150 employees in the coming quarter. Since its inception in 2018, Art-E has bagged several brands as its clients which has further spurred the growth of the agency. In tandem, the agency plans to add more professionals in Paid Media, Technology, Social Media

Elon Musk, CEO of X, has issued a warning stating that some creators will have their ad revenue sharing paused due to a pending investigation to look into the use of bots to spam likes, replies, and direct messages (DMs). The move comes amid growing concerns about automated bots affecting the integrity of engagement metrics and degrading the user experience. Musk emphasized that the goal of creator payouts is to encourage high-quality content on X, but he expressed concern about reports of users

Virtue Worldwide, a creative agency powered by VICE Media Group announces the appointment of Saumya Baijal as Director of Brand Strategy, further strengthening its leadership team in India. Saumya Baijal brings a wealth of multifaceted experience to Virtue. Known for her roles as a feminist, ad woman, bilingual writer, storyteller, poet, radio presenter, theater personality, and activist. Saumya has held prominent positions in major advertising networks including Ogilvy, McCann Erickson, and Mul

TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 39 matches of IPL 2024. According to it, during IPL 17 (2024), the count of categories and advertisers increased by 51% and 38% compared to IPL 16 (2023). The top five categories present in IPL 17 together covered 46% share of ad volumes with Ecom-Gaming leading the list. Also, throughout all the 39 matches of IPL 17, Ecom-Gaming dominated the category list. The report further

J uicy Chemistryhas assigned its digital mandate to Social Beat. The agency will drive brand awareness and consideration across Juicy Chemistrys product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry. The agency will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistrys revenue by utilizing various digital media channels including Meta, Google, and targeted c

Hey there, fellow cricket enthusiasts! Let's take a stroll down memory lane as we reminisce about those glorious summer days filled with cricket fever. From the crack of the bat to the roar of the crowd, cricket has always been more than just a sport in India it's a way of life. As a young boy getting coached for cricket, just imagine the excitement of gearing up for a day of cricket at the crack of dawn and heading to Shivaji Park Grounds. The smell of freshly watered grounds, the sound of lea

MakeMyTrip India has released two new brand films starring its ambassadors, Alia Bhatt and Ranveer Singh. These films highlight the ease and convenience of booking flights and hotels for international travel through MakeMyTrip, targeting both first-time and experienced international travellers. The first film presents Alia and Ranveer as a newlywed couple on their wedding night, still trying to find their footing with each other. The conversation veers towards both sharing their apprehensions

Snapchat Inc. has announced its financial results for the quarter ending March 31, 2024, showcasing its revenue along with the application's daily usage, new content to build community, along with its revenue diversification initiatives. Here's a summary along with the key highlights of Q1 of 2024: Revenue and Daily Usage: Revenue amounted to $1.195 billion, marking a 21% year-over-year increase from $989 million in the previous year. The net loss stood at $305 million, an improvement from the $

In the ever-changing digital marketing landscape, Social Samosa returns with the sixth edition of the Best Social Media Brands Awards, SAMMIE 2024. This platform celebrates the success of Human Brands that have contributed to the growth of the Social Media Ecosystem. Social media is no longer just about sharing your brand messages, it has become a platform for genuine connections and authentic conversations between brands and consumers. A vast majority of Agencies, Platforms and Tools thrive bec

Meta's Q1 results reported a remarkable surge, more than doubling its figures. The company's profit for the January-March period doubled, reaching USD 12.37 billion, or USD 4.71 per share, up from USD 5.71 billion, or USD 2.20 per share, in the corresponding period last year. Additionally, revenue experienced a 27% increase, climbing to USD 36.46 billion compared to USD 28.65 billion the previous year. In terms of ad revenue, Meta saw a significant jump to USD 35.365 billion from USD 28.101 bill

Cadbury Dairy Milk partnered with over 140 sweet outlets across West Bengal for its fourth edition of the Gaane Mishti campaign, blending traditional Bengali sweets with Cadbury Dairy Milk. The campaign also featured revitalized folk songs, aiming to deepen the brand's cultural association and drive category development in the region. It included expanding partnerships beyond Kolkata, training traditional artisans, and digitizing the Mishti shops. Execution involved a mix of social media, on-gro

Hindustan Unilever (HUL) has renamed its 'health food drinks' category to 'functional nutritional drinks' (FND). This change comes after the Union Ministry of Commerce and Industry directed e-commerce platforms not to list these products under the 'healthy drinks' category. As a result, HUL brands like Horlicks and Boost are now classified under the new FND category. Previously, the Ministry of Commerce and Industry advised e-commerce sites not to categorize Cadbury Bournvita and similar product

Despite pressure from the Biden administration to sell the app within a year or face a ban, ByteDance is leaning towards shutting down TikTok rather than relinquishing control. The company views TikTok's algorithms as integral to its operations and is hesitant to sell without them. ByteDance is facing a dilemma over TikTok in the US. A report from Reuters suggests that ByteDance is prepared to exhaust all legal avenues to challenge the legislation, with CEO Shou Zi Chew expressing confidence in

Picture this: You are a bank competing with some of the largest public-sector banks in the country. You witness a trend: Even though the market interest rates are at an all-time high, a massive one-third part of the total deposits in banks is in low-yielding savings accounts rather than high-yielding fixed deposits. You wonder why is that the case. The answer seems to be the attitude Indians have when it comes to saving money. India has always been a land of savers due to the uncertainty of emer

WPP experienced a 1.4% decrease in Q1 revenue, while its like-for-like (LFL) revenue saw a 2.1% increase. The growth in India at 6.6% was particularly notable, driven by the strong new business momentum from the previous year (2023). However, the Q1 LFL revenue, excluding pass-through costs, declined by 1.6%, contrasting with the 2.9% increase seen in 2023. While the UK and Western Continental Europe regions saw increased sales, North America and Asia Pacific witnessed decreases. Notably, India