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Tag: Cross-Platform Attribution

Why Your App Deserves a Mobile Measurement Partner, Not Just Another Analytics Tool

Let’s be honest, mobile marketing is a chaotic environment. There seems to be a new campaign strategy or flashy dashboard every couple of weeks. However, among all the clutter of CTRs, installs and retention graphs is a singular, important question every app marketer and growth team wants an answer to: Are we measuring what matters? […]

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