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From Jaipur to Kochi, how tier-2 and 3 cities are fast emerging as the new GCC battleground

India's Global Capability Centre (GCC) ecosystem is expanding beyond major metros into tier-2 cities like Jaipur and Kochi. This shift is driven by rising costs and talent competition in tier-1 hubs, offering scalable operations at lower expenses. While fresh graduates are available, experienced professionals still favor established metro ecosystems.