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Sports / The Economic Times

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Legacy brands storm back into cricket sponsorship after RMG ban, D2C retreat

Established Indian brands are making a strong comeback in cricket sponsorships. This shift follows the withdrawal of fantasy gaming and tech companies. Brands like Asian Paints and Apollo Tyres are signing significant deals. This trend indicates a market correction and a return to stability. Cricket remains a powerful platform for reaching a wide audience.

27 Nov 2025 9:27 am