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Omnicom to slash 4,000 jobs: Media giant consolidates key agencies; AI disruption shapes industry landscape

Omnicom is laying off over 4,000 employees and merging several advertising brands following its $13 billion acquisition of Interpublic Group. This strategic move aims to enhance financial benefits and regain momentum amidst industry transformation driven by AI and fierce competition. The integration will see agencies like DDB and MullenLowe merge into TBWA, and FCB absorbed into BBDO.