The Times of India

UK founder and mother spent 15,000 on vegan supplement; business now turns over 55m

A UK mother-son duo spent 15,000 developing a vegan protein supplement before taking up kitchen fitting work to fund their first stock. Founded in 2017, Free Soul has grown into a supplements business with 55 million annual turnover and 50 employees. Its products are now sold through major UK retailers, including Tesco, Boots and Sainsbury's.