SENSEX
NIFTY
GOLD
USD/INR

Weather

image 11    C

Economy News

News

Economy / The Economic Times

details

Two minutes to spare: Micro dramas keep audience glued to the screens

The rise of micro-drama content in India is nothing short of astounding, captivating over 73 million viewers in just under a year. This explosive growth is fueled by an audience that prioritizes mobile viewingspanning housewives, busy commuters, Gen Z, and Gen Alpha.

3 Dec 2025 12:30 am