The Economic Times

'Europeans have developed taste for Indian mangoes': Why London is going crazy over Gujarats kesar keri & paying any price for it

Indian Kesar and Alphonso mangoes are becoming hugely popular across the UK and Europe, thanks to their rich sweetness and unmistakable aroma. Consumers overseas are increasingly developing a taste for these premium Indian varieties, while Gujarats advanced export and cold-chain systems are helping ensure the fruit reaches international markets in top condition. Their growing global success also highlights how Indian farmers can compete on the world stage when quality produce is backed by modern technology and efficient infrastructure.