SENSEX
NIFTY
GOLD
USD/INR

Weather

image 39    C

Business News

The Hindu Businessline

Business / The Hindu Businessline

details

Indias D2C startups attract $757 million as wellness and beauty brands scale

Investors have poured nearly $757 million into Indias leading direct-to-consumer brands over the last 18 months including The Whole Truth, Kapiva, SNITCH, Purple Style Labs, Foxtale and RENE Cosmetics, with wellness, beauty and fashion startups emerging as the biggest funding magnets as venture capital firms increasingly prioritising repeat purchases, omnichannel scale and profitability over rapid customer acquisition and vanity growth metrics

9 Jun 2026 9:23 pm